ChatGPT
The AI assistant customers now ask instead of Google. Being mentioned in its answers is the new word of mouth.
The Tradie Take
ChatGPT is like a new neighbour asking the whole street who to call. The businesses that get named are the ones the street knows about. Online consistency is how you become known to the AI.
Definition
ChatGPT is OpenAI's AI assistant. Customers use it for everything, including asking who to hire. When a customer asks ChatGPT for a plumber, it names businesses based on what it can find online. If your business is invisible or inconsistent online, ChatGPT can't name you, because it can only recommend what it can verify.
How It Works
- 1 A customer types a question like "recommend a plumber in Brisbane"
- 2 ChatGPT reads what it can find about businesses online
- 3 It answers with a short list of names and reasons
- 4 It can only recommend what it can verify online
Tips for Tradies
- Make sure your Google Business Profile is complete and current
- Keep your details identical across every directory
- Get reviews and respond to them
- Publish clear answers to common questions on your site
Want to see the tools behind this? We run ChatGPT on the professional stack - Ahrefs, Semrush, Moz Pro, Screaming Frog and more. See the SEO tools we use →
Sources
We cite these so you can check the claims yourself. Links pick your local sources first.